This diploma thesis deals with our present day society which is being increasingly subjected to the "mcdonaldization" phenomenon. The main goal of this work is the analysis of the public's perception of the McDonald's corporation in Velké Meziříčí. The theoretical part of this work is aimed at defining the basic perceptions related to the McDonald's corporation and it is relationship with the public as well as it is marketing communication. In the practical part of the thesis, sociological research in the form of a poll was undertaken with the results based on the opinions of polled citizens of Velké Meziříčí. The summary of the data is presented in a graphic form along with vebal proposals and measures to the improvement of the company's brand name in public relations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:250883 |
| Date | January 2014 |
| Creators | Liedermanová, Eva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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