The diploma thesis focuses on the performance evaluation of ALMIPA plus s.r.o. using the Balanced Scorecard method. The theoretical part defines the basic theoretical background, which are necessary to understand the issue and the subsequent processing of other parts of the thesis. The analytical part focuses on the introduction of the analyzed company and the financial and strategic analysis of the company. The findings of the analyzes serve as a basis for design part, which is focused on the proposal of implementation of BSC into the company. In four perspectives of BSC are established the strategic goals of the company, established benchmarks and strategic actions, which intention to meet the set goals, improve the company's performance, but also increase its competitiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:417382 |
| Date | January 2020 |
| Creators | Juříková, Lenka |
| Contributors | Karas, Michal, Bartoš, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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