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Brand-led participatory campaign engagement in social media. A case study of the #KRAMKALAS campaign by Marabou in Sweden.

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Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-304080
Date January 2016
CreatorsKatsitadze, Anna
PublisherUppsala universitet, Medier och kommunikation
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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