The thesis Media strategy trends with focus on the Czech Republic provides the reader with a comprehensive overview of the use of media in marketing communications and trends in this area, complemented with future perspectives. The thesis aims to analyze the current trends in media strategies, to determine whether the new media share in the mediamix will continue to grow and also to compare global and local distinctions in this area.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192498 |
| Date | January 2013 |
| Creators | Skálová, Denisa |
| Contributors | Lhotáková, Markéta, Heřmanský, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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