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Mediální obraz fotbalového klubu AC Sparta Praha v deníku Sport po vstupu Czech News Center Daniela Křetínského na mediální trh / Media image of football club AC Sparta Prague in daily Sport after Daniel Křetínský's Czech News Center joined the czech media market

Diploma thesis "Media Image of AC Sparta Prague in Deník Sport after Daniel Křetínský's Czech News Center joined the Czech Media Market" deals with comparison of the media content of Deník Sport in selected periods. The selected area was chosen because of the company of Daniel Křetínský, who is currently also the owner of AC Sparta Prague, bought the publishing house of Deník Sport. In this thesis is used the media content analysis, which should confirm or disprove the hypothesis, that the content of Deník Sport was changed in 2014 for Sparta Prague. In the theoretical part of this thesis the development of the Czech media ownership after 1989 is described, also the topics of journalistic values and possible ethics problems like conflict of interests are stated. The results of the media analysis should be added in interviews with the Deník Sport's staffers.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:386895
Date January 2018
CreatorsPěruška, Jan
ContributorsTrunečka, Ondřej, Macková, Veronika
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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