This study examines how male and female football players from the Swedish national teams are portrayed in the Swedish newspaper Expressen, with the goal to investigate potential differences in how football players of the different genders are represented. Specifically, the study compares how the players in the teams were portrayed in Expressen during the men's European Championships in 2021 and women's European Championship 2022. The study is structured through a comparative study design and uses a qualitative textanalysis as a method, in the form of Entman’s (1993) framinganalysis. Furthermore, the theoretical framework which the study relies on, consists of Hirdman’s (1988) theories on gender and framing according to Entman (1993). The result identifies multiple differences in how the players are portrayed based on their gender. The players in the women’s national team tend to be framed as emotional, inexperienced and humble, while the players in the men's national team were presented as confident and their performances were glorified. But at the same time the writers of the articles used a harsher tone in describing the male players' mistakes. One common theme in the portrayal of the two national teams was that the coach of each team was prominent in all of the articles. The results suggest that the sportmedia landscape is moving towards being more equal, but the notion that men playing football is the norm while women footballers are regarded as an anomaly in their execution of the sport, is still somewhat prominent today.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-522512 |
| Date | January 2023 |
| Creators | Sjölund, Anton, Camitz, Georg |
| Publisher | Uppsala universitet, Institutionen för informatik och media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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