The Diploma thesis deals with the importance of body image marketing. Thesis depicts concept of body image, its evolution in time and the influence of media on people's self-concept and self-evaluation. The practical part is focused on content analysis of front-pages of specific magazine in given time period. Independent chapter concerns with analysis of consumers via data from MML-TGI database.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17320 |
| Date | January 2009 |
| Creators | Rašková, Barbora |
| Contributors | Koudelka, Jan, Skokanová, Dagmar |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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