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How media image influences audience's attitudes & stereotypes toward the elderly: a cultivation analysis.

Tam Pui Ching, Maria. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 67-73). / Questionnaire also in Chinese. / Chapter Chapter One: --- Introduction --- p.1 / Chapter Chapter Two: --- Literature Review --- p.5 / Cultivation Theory --- p.5 / Stereotypes and Attitudes toward the Elderly --- p.8 / Factors Affecting Stereotypes --- p.9 / Media Influence on Attitudes toward the Elderly --- p.12 / Cultural Values of Family and Ageing --- p.15 / Chapter Chapter Three: --- Rationale and Hypotheses --- p.20 / Rationale --- p.20 / Hypotheses --- p.23 / Chapter Chapter Four: --- Methodology --- p.29 / Sample --- p.29 / Measurement of Chinese Cultural Values --- p.30 / Measurement of Attitudes toward the Elderly --- p.33 / Measurement of Stereotypes about the Elderly --- p.37 / Media Exposure --- p.39 / Chapter Chapter Five: --- Findings --- p.41 / Testing Hypothesis H1 --- p.46 / Testing Hypothesis H2 --- p.47 / Testing Hypothesis H3 --- p.47 / Testing Hypothesis H4 --- p.48 / Testing Hypothesis H5 --- p.48 / Testing Hypothesis H6 --- p.49 / Testing Hypothesis H7 --- p.50 / Chapter Chapter Six: --- Discussion and Conclusion --- p.52 / Appendix1 --- p.62 / References --- p.67

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_321531
Date January 1996
ContributorsTam, Pui Ching Maria., Chinese University of Hong Kong Graduate School. Division of Communication.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 73 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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