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U.S. Newspapers And The Adoption Of Technological Innovations

In order to survive in a hyper-competitive media marketplace, managers must constantly evaluate new technologies and their potential impact on the industry. Using theories on innovation management in organization, this study examined the processes used by managers at daily newspaper in the U.S. during the time period of 1992-2005 to plan for publishing content online. Fourteen subjects, all of whom held management positions during this time, were interviewed at length about their experiences. Their responses reveal that the processes were generally haphazard. This was a result of several factors, some of which were external to the newspaper industry, and others which were cultural, internal forces. Despite a general level of disorganization in the processes, the responses do identify some practices that can be used as blueprints for media organizations that wish to rethink their approach to potentially disruptive technologies.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc103344
Date12 1900
CreatorsKemp, Jacob
ContributorsEverbach, Tracy, Fuse, Koji, Foote, Neil
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
FormatText
RightsPublic, Kemp, Jacob, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved.

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