This paper is dealing with media reflection (manipulative activity that is trying affect form of media texts for its own profit) which is manifesting itself in representative selection of audiovisual works. This has arisen in period from second half of the ninetieth years of 20th century to present day (namely: movies Wag the Dog, Thank You for Smoking and serial House of Cards). This paper assumes that through the analysis of this reflection is possible to learn how knowledge of possible influence of spin doctoring effects interpretation activity of audience and whole media communication. In opening, there is a definition of spin doctoring, brief outline for its history and examination of its contact points with a propaganda. After that there is narrative analysis of selected audiovisual works, comparison of spin doctor strategies in movies with existing methods of public relation and examples of manipulative influences. After that there is breakdown of media reflection of spin doctoring from position of three different theories of representation and final topic of influence of a semiotic power on form of interpretation which anticipates manipulative technologies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:338712 |
| Date | January 2014 |
| Creators | Kopřiva, Štěpán |
| Contributors | Šoltys, Otakar, Trampota, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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