No / Media content is becoming ubiquitous and globally accessible, and can be held and accessed just as
easily on a global network as on local devices which are increasingly intelligent and network ready.
Digital intelligence is becoming seamless and invisible, enabling more attention to be paid to the content
and the user’s interaction with it. The effects of convergence on the media landscape are substantial.
Traditional media distribution channels are increasingly in the hands of the consumer rather than the
distributor. News information can be generated by the general public by means of mobile devices and
have a dynamic global impact via social networking sites. Political elections are being influenced in real
time by information circulating on social networks in addition to the more formal statements of policy.
This paper explores some of these transformative effects, the disruptive effects on traditional business
models, and their implications for the future.
| Identifer | oai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/7258 |
| Date | January 2013 |
| Creators | Earnshaw, Rae A., Cunningham, S., Excell, Peter S. |
| Source Sets | Bradford Scholars |
| Language | English |
| Detected Language | English |
| Type | Conference paper, No full-text available in the repository |
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