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Consumer decisions in a complex world measurement concerns, scale development, and validation in a healthcare context /

Thesis (Ph.D)--Management, Georgia Institute of Technology, 2008. / Committee Chair: Malhotra, Naresh; Committee Member: Feldman, Jack; Committee Member: Jayaraman, Sundaresan; Committee Member: Ulgado, Francis; Committee Member: Wong, Nancy.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/252901990
Date January 2007
CreatorsKing, Tracey Marie.
PublisherAtlanta, Ga. : Georgia Institute of Technology,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceAvailable online, Georgia Institute of Technology:

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