This study examines how non-commercial users with one or more accounts relate to their various Instagram accounts. The study is based on a qualitative interview analysis based on Erving Goffman and Joshua Meyrowitz's theory of scenery personalities. Society and digital media are in a constant development where our offline-self in real life is increasingly intertwined with our self on social media. The study analyzes how users act on their private and public accounts on Instagram based on various backstory issues. The study reveals three overarching themes which are: the frontstage and backstage self, social roles and identity construction and the self. A clear pattern in the study is that users on Instagram must divide their selves into two or more accounts in order to be able to more easily adapt and relate to their audience. It is clear that users have an aspiration to be private on social media, something that is contradictory as the basic idea of social media is to be public. The people in the study feel a need to filter what they publish on each account and adapt posts to their followers while believing that they are their full self, even though they hide their worst sides.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-91869 |
| Date | January 2022 |
| Creators | Bjälhammar, My, Paulsson, Elias |
| Publisher | Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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