The main aim of this thesis is to create a business plan to open the e-shop with secret gifts and evaluate the viability of the plan. Thesis is divided into theoretical and practical part. The practical part is formed on basis of theoretical information: purpose, users, principles and main points of structure of the business plan. The practical part is formed by own business plan. This part includes description of the product and owner, market, customer analysis, suppliers, competitor analysis, human resources and marketing, risk, and financial analysis. The suitability for implementation of the business plans is evaluated in conclusion of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205585 |
| Date | January 2015 |
| Creators | Dombrovskaya, Maria |
| Contributors | Svobodová, Ivana, Mareš, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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