Marketing strategy for high-end menswear in Shanghai.

Description

by Lai Hau-yee, Lee Siu-ling. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 68-70). / ACKNOWLEDGMENT --- p.iii / ABSTRACT --- p.iv / TABLE OF CONTENTS --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Scope --- p.1 / Statement of Problems --- p.2 / Motive for Shopping --- p.3 / Source of Product Information --- p.3 / Choice of Outlet/Product --- p.3 / Influencer of Purchase Decision --- p.3 / Type of Salesperson Preferred --- p.4 / Chapter II. --- RESEARCH METHODOLOGY --- p.5 / Research Design --- p.5 / Exploratory Research --- p.5 / Descriptive Research --- p.6 / Data Collection Method --- p.7 / Secondary Data --- p.7 / Primary Data --- p.7 / Fieldwork --- p.8 / Analysis --- p.9 / Chapter III. --- LITERATURE REVIEW --- p.10 / Chapter IV. --- ENVIRONMENTAL ANALYSIS --- p.14 / Purpose --- p.14 / External Environment --- p.14 / Population Demographics --- p.15 / Economic Environment --- p.15 / Infrastructure --- p.16 / Taxation --- p.16 / Legal Environment and Government Bureaucracy --- p.17 / Political Environment --- p.19 / Competitive Environment --- p.20 / Culture --- p.20 / Marketing Environment --- p.22 / Market Segmentation --- p.22 / Product --- p.23 / Price --- p.24 / Distribution --- p.24 / Promotion --- p.26 / Chapter V. --- SURVEY FINDINGS --- p.29 / Results of Descriptive Research --- p.29 / Cross-Tabulation --- p.29 / Hypothesis Testing --- p.39 / Chapter VI. --- CONCLUSIONS AND RECOMMENDATIONS --- p.45 / Chapter VII. --- LIMITATIONS --- p.49 / APPENDICES --- p.53 / BIBLIOGRAPHY --- p.68

Links & Downloads

1. cuhk:318304
2. http://library.cuhk.edu.hk/record=b5888277
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-318304

Tags

Men's clothing--Marketing

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318304
Date	January 1995
Contributors	Lai, Hau-yee., Lee, Siu-ling., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, vi, 70 leaves ; 30 cm.
Coverage	China, Shanghai
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)