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Retail Crowding: Impact of Merchandise Density on Store Image

Store image research has attempted to identify factors contributing to formation of positive or negative perceptions of stores by consumers. These factors include tangible and intangible elements. Of the tangible factors, store atmosphere (including store layout and congestion level) is often identified as contributing to store image. Intangible factors influencing store image include emotional or psychological reactions that consumers have in response to various tangible store factors. One of these emotional responses is retail crowding. Retail crowding is a state of psychological stress occurring in consumers in response to perceived high density levels in stores. Crowding literature suggests that environmental cues, including layout and density level, contribute to this stress level. The overall purpose of this study was to expand on current research by incorporating the concept of retail crowding with store image research.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc278584
Date12 1900
CreatorsPaden, Nita L. (Nita Lynn)
ContributorsCoe, Barbara J., Gygi, Janice Lemmon, Thompson, Kenneth Neil, McAlister, Edgar Ray, Eve, Susan Brown, Flottman, Ellen
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatvii, 127 leaves: ill., Text
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Paden, Nita L. (Nita Lynn)

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