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The positive emotion elicitation process of Chinese consumers toward a U.S. apparel brand a cognitive appraisal perspective /

Thesis (Ph. D.)--Oklahoma State University, 2007. / Vita. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/213331597
Date January 2007
CreatorsKang, Ji Hye,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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