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Research on Business Model of SMEs’ Financial Service for Commercial Banks

abstract: The key chanllenge for Small and Micro Enterprises (SMEs) to get credit or loans is the fact that traditional financing business model in commercial banks cannot meet SMEs’ financial needs. Through extensive theoretical research, market analysis especially on SMEs’ behavioral characteristics and demands, serveral case studies on market-leading banks such as Wells Fargo and KASIKORN BANK, and the actual implementation experiences in China Minsheng Bank and Pingan Bank, this article proposes a new business model for servicing SMEs for commercial banks in China, which includes the principle and rationale of the business model, the technical foundation, business process and organizational structure, as well as the future transition of the model. / Dissertation/Thesis / Doctoral Dissertation Business Administration 2015

Identiferoai:union.ndltd.org:asu.edu/item:29878
Date January 2015
ContributorsZhao, Jichen (Author), Chen, Hong (Advisor), Pei, Ker-Wei (Advisor), Chang, Chun (Committee member), Arizona State University (Publisher)
Source SetsArizona State University
LanguageChinese
Detected LanguageEnglish
TypeDoctoral Dissertation
Format134 pages
Rightshttp://rightsstatements.org/vocab/InC/1.0/, All Rights Reserved

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