This master’s thesis deals with making marketing strategy for the MSC.Software Company that sells simulation software. This thesis analyzes the current marketing strategy of the company and proposes it’s more effective usage.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223038 |
| Date | January 2011 |
| Creators | Mazuch, Jan |
| Contributors | Kuliš, Ota, Koleňák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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