Perceived risk, decision stages & comsumer information acquisition in the purchase of personal computer.

Description

by Chan Ka Wah. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1984. / Bibliography: leaves 175-184.

Links & Downloads

1. cuhk:319715
2. http://library.cuhk.edu.hk/record=b5885440
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-319715

Tags

Motivation research (Marketing)

Consumers' preferences

Microcomputers--Purchasing

Marketing--Decision making

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319715
Date	January 1984
Contributors	Chan, Kara K. W., Chinese University of Hong Kong Graduate School. Division of Communication.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text, bibliography
Format	print, x, 184 leaves ; 30 cm.
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)