The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223221 |
| Date | January 2011 |
| Creators | Vintrová, Zuzana |
| Contributors | Asfourová, Nataly, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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