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Applying Aaker´s Brand Equity model in a Brand Preference Context : A comparative study between Samsung and Huawei Smartphone users

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1. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-96913

Identifer	oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-96913
Date	January 2019
Creators	Andersson, Pierre
Publisher	Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle
Source Sets	DiVA Archive at Upsalla University
Language	English
Detected Language	English
Type	Student thesis, info:eu-repo/semantics/bachelorThesis, text
Format	application/pdf
Rights	info:eu-repo/semantics/openAccess