This thesis deals with data analysis using methods of knowledge discovery in databases. The goal is to select appropriate methods and tools for implementation of a specific project based on real data from Alza.cz product department. Data analysis is performed by using association rules and decision rules in the Lisp-Miner and decision trees in the RapidMiner. The methodology used is the CRISP-DM. The thesis is divided into three main sections. First section is focused on the theoretical summary of information about KDD. There are defined basic terms and described the types of tasks and methods of KDD. In the second section is introduced the methodology CRISP-DM. The practical part firstly introduces company Alza.cz and its goals for this task. Afterwards, the basic structure of the data and preparation for the next step (data mining) is described. In conclusion, the results are evaluated and the possibility of their use is outlined.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198448 |
| Date | January 2014 |
| Creators | Válek, Martin |
| Contributors | Berka, Petr, Kliegr, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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