The purpose of this thesis is to explore how the unpredictability of climate change and natural disasters impact the risk perception of Swedish companies. The literature chapter that has been elaborated in this study describes theories that are associated with effects of climate change and natural disasters, risk management and knowledge. Further on, the research has been conducted with a qualitative method in order to gain a profounder understanding of the topic and how it influences the risk perception of Swedish companies. The study has further on been following a abductive research approach since the area of research was rather unexplored. We present the results of our study by answering to the research questions in the conclusion chapter that have been derived from the analysis. Furthermore, the conclusion chapter involves that the risks perception of the studied companies differentiates depending on the level and type on knowledge that the companies hold.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-53520 |
| Date | January 2016 |
| Creators | Baram, Laura, Yaghi, Sara |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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