This diploma thesis describes fundamental terms of the strategic management. Main goal of this diploma thesis is to define the business strategy of the particular company. After summarization of internal & external strategical analysis's outputs the main strategical steps will be developed. These steps lead to strenghten company's position on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:165364 |
| Date | January 2012 |
| Creators | Hajný, Petr |
| Contributors | Hajdíková, Taťána, Tripes, Stanislav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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