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Analýza marketingové komunikace vybraných fotbalových klubů / Analysis of Marketing Communication of chosen Football Clubs

Diploma thesis goal is to compare marketing communication of football clubs AC Sparta Praha and FC Viktoria Plzeň based on communication mix model and to propose recommendation for the future. First part deals with communication mix model and describing its tools. Practical part analysis and compares marketing communication of AC Sparta Praha and FC Viktoria Plzeň. Conclusion contains evaluation and proposed recommendation for each football club.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:203762
Date January 2014
CreatorsKramář, Jan
ContributorsNovák, Michal, Kincl, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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