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Uplatnění marketingu v sektoru služeb / Marketing Utilization in Service Sector

This thesis deals with marketing of hotel services for the Hotel Celnice, located in the town of Breclav in the heart of the Lednice-Valtice area. It discusses the marketing mix of hotel and try to find weaknesses in this area and suggest improvements that would lead to better communication and economic outcomes.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:374582
Date January 2011
CreatorsPluháček, Stanislav
ContributorsKrál, Pavel, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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