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Marketingová komunikace při zavádění nového výrobku na trh / Marketing communications in introducing a new product

Aim of this thesis was to describe the process of introducing the new product and marketing communications of new haircolor Casting Creme Gloss from L'Oéal Paris. The right combination of marketing tools was crucial with introducing new product, especially communication mix that was thoroughly analyzed and evaluated.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11472
Date January 2009
CreatorsŽďárská, Lada
ContributorsKališová, Libuše, Jelínková, Radka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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