Following the pioneering work of Allenby and Ginter (1995) and Lenk et al.(1994); we propose in Section 2 a mixed effect model allowing for fixed and random effects as possible statistical solution to the problems mentioned above. Parameter estimation using a new, efficient variant of a Markov Chain Monte Carlo method will be discussed in Section 3 together with problems of model comparison techniques in the context of random effect models. Section 4 presents an application of the former to a brand-price trade-off study from the Austrian mineral water market. (author's abstract) / Series: Forschungsberichte / Institut für Statistik
| Identifer | oai:union.ndltd.org:VIENNA/oai:epub.wu-wien.ac.at:epub-wu-01_a3b |
| Date | January 1999 |
| Creators | Frühwirth-Schnatter, Sylvia, Otter, Thomas |
| Publisher | Department of Statistics and Mathematics, WU Vienna University of Economics and Business |
| Source Sets | Wirtschaftsuniversität Wien |
| Language | English |
| Detected Language | English |
| Type | Working Paper, NonPeerReviewed |
| Format | application/pdf |
| Relation | http://epub.wu.ac.at/806/ |
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