The diploma thesis is focused on the research of new ways of distribution of capacities of lodging facilities. The theoretical part introduces the reader with to the travel and tourism market and defines the importance of online and mobile market. The analytical part first descibes a selected lodging facility Y and reaserches three particular new ways of distribution and companies that use them. The results of this research, the research of the companies that use the new ways of distribution and their sales volumes at the lodging facility Y all conclude to the fact that the sales potential of new ways of distribution is considerable and that using new ways of distribution of capacities is important to maximaze the revenue of lodging facilities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205201 |
| Date | January 2015 |
| Creators | Čípa, Petr |
| Contributors | Vaško, Martin, Kvítková, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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