Telecommunication includes voice, video and internet communication services. Thus, mobile
telecommunication services involve voice communication, video streaming, graphics and television
services at high speed. Technology development in mobile telecommunication has enabled users to
exchange data using cell phones, laptops and other telecommunication devices. More so, understanding
the concept of user experience is very important in the context of provision of mobile
telecommunication services.
This research will evaluate the effectiveness of mobile telecommunication services in Durban, South
Africa and Lagos, Nigeria amongst first-year IT students of the University of KwaZulu-Natal and Lagos
State University. The research is focused on the actual experience and perceptions of first-year IT
students. The study will examine the factors that influence first-year IT students' judgment of the
quality of mobile telecommunication services. It will also access the impact of quality of mobile
telecommunication services on the loyalty of first-year IT students towards their network operator.
However, Technology Acceptance Model (TAM) is the theory adopted for this research, which explains
how attitude of users determine the intention to use technology and the intention eventually influences
the overall use of such technology. The objectives of this research highlight opportunities associated
with understanding first-year IT students' experiences and perceptions of mobile telecommunication
services in UKZN, Durban and LASU, Lagos. Other opportunities include giving an insight into the
operations of network providers, determine the quality of mobile telecommunication services and
understanding the impact of mobile telecommunication services on students in UKZN and LASU.
Another significance of this study allows network providers to understand students' behaviour and to
respond to their preferences. / Thesis (M.Com.)-University of KwaZulu-Natal, Westville, 2011.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ukzn/oai:http://researchspace.ukzn.ac.za:10413/9552 |
| Date | 11 September 2013 |
| Creators | Abatan, Omotayo Kayode. |
| Contributors | Maharaj, Manoj S. |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
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