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Analýza a návrh dátových služieb pre zákazníkov na základe dostupných dátových zdrojov v podniku. (V spoločnosti Vodafone) / Analysis and design of data services for customers on the basis of available data sources in the enterprise. (Vodafone company)

This thesis is concerned with analysis of the mobile operators in the Czech Republic. Introduction part of thesis is devoted to the explanation of the key indicators which are used by mobile operators to analyze the rate of customer churn, or average revenue per user, or the customer value. Very importat is also a comparison of price consumption baskets in the Czech Republic with the other countries. The situation has changed dramatically offering unlimited tariffs in the already fully saturated market. In the practical part of this thesis I have focused on a detailed analysis of customers data in Vodafone company a I have reviewed the current offer of affordable tariffs and data services. I tried to implement new tariffs based on a real information of all customers - individuals over a period of 3 months. The aim of the thesis is to propose tariffs and services for customers, which would maintain the current customer base or which would increase the base slightly.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162711
Date January 2012
CreatorsBrdjar, Jaroslav
ContributorsPour, Jan, Machander, Aleš Machander
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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