The growth rate in the field of Computer, which is one of the traditional 3C industries, has been getting slower in recent years, then Communication replaces it and serves as the main driving force to keep the 3C industry growing. The author chooses mobile phone as the main subject of the thesis to analyze since mobile phone is the product which has the largest market share and the greatest potential for growth in the field of Communication.
Under current trend development of mobile phone, the thesis aims to analyze and investigate 1)the product architecture of mobile phone; 2) what kind of change it has on the business architecture of mobile phone chip manufacturer; 3) what kind of impact it brings on chip manufacturer which works in concert, i.e. Foundry Fab.
The research begins with the analysis of the application terminal of market. The author classifies the mobile phone into two categories, namely, low-end and high-end, and organized the collected information/data about the current market demand of mobile phone, changes of internal mobile phone devices, and requirements on Foundry OEM services. Also, data/info about the strategic activities of leading mobile phone IC chip corporations are collected and organized; the collected data will be presented and analyzed. Finally, the analysis will be the base, which the conclusion will be drawn upon.
The study discovers that the original product architecture of mobile phone displays an ¡§integral-closed¡¨ structure; however, under current trend development of mobile phone, the low-end mobile phone had changed into a ¡§modular-closed¡¨ structure, even increasing the ¡§open¡¨ degree. The product architecture of high-end mobile phone is characterized by ¡§integral¡¨ and ¡§modular¡¨ since the specifications of internal devices of high-end mobile phone are more complicated and still not established yet.
Moreover, the high-end mobile phone is in the stage of development, together with the addition of new functions, which in turn resulted in a perplexing and uncertain business environment. Therefore, companies often form strategic alliances in order to reduce the risks of developing new products in an unstable business environment. The competition pattern has changed from ¡§firm against firm¡¨ to ¡§alliance against alliance¡¨. Hence, we can tell the impacts resulted from the change of product architecture on business architecture.
Finally, the answers of some questions are still cannot be found not due to the limitation of the study. Therefore, a list of unsolved questions is given in the end of the study so as to form an initial lead in the development of a ground for further research.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0621105-161415 |
| Date | 21 June 2005 |
| Creators | Su, Jia-de |
| Contributors | none, none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621105-161415 |
| Rights | not_available, Copyright information available at source archive |
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