The thesis analyses election campaigns of successful parties by Lees-Marshment model. According to five basic aspects - election research, political product, implementation of product, adjustment of product and communication - the work aims to prove or disprove the hypothesis, that more market oriented political party tends to gain more political profit. Furthermore, the thesis describes financing of political parties and several negative campaigns connected to chosen parliamentary election. Thanks to questionnaire market research the work aims to analyse the factors of influence on decision-making of the first-time voters.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:142262 |
| Date | January 2012 |
| Creators | Komorová, Michaela |
| Contributors | Boučková, Jana, Pešek, Ondřej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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