This thesis considers the proposed business plan which outlines the present difficult conditions which exist in the company. It is derived from a complex analys of the company surroundings, changes and estimates of internal performance parameters aligned to the agreed strategic design. The objective is to produce a definitive document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222373 |
| Date | January 2009 |
| Creators | Bumberová, Veronika |
| Contributors | Šottník, Jozef, Škapa, Stanislav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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