The diploma thesis deals with the export strategy of the company Vetropack Moravia Glass, a.s. Theoretical part focuses on the procedure, which should be followed by a company trying to enter international markets. Analytical part describes export of the selected company and the environment of a specific market, namely Russia. The product, price, communication and distribution strategy also comprises a summary of observations and recommendations how to improve the present export strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:112819 |
| Date | January 2011 |
| Creators | Vaníčková, Jana |
| Contributors | Halík, Jaroslav, Ostrezi, Vlastimil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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