The thesis is focused on proposal of communication mix for the motion design company. This contains the most important concepts and principles related to the current issues of marketing in the advertising segment. Furthermore, a detailed analysis of the current state of the company and created a specific proposal of new communication mix, which should lead the fulfillment of the objectives set.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319242 |
| Date | January 2017 |
| Creators | Koubek, Filip |
| Contributors | Chalupa, Patrik, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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