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Localization of the foreign media capital in the Chinese film industry: a case study of Crazy Stone.

He, Mali. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2007. / Includes bibliographical references (leaves 104-112). / Abstracts in English and Chinese. / Abstract (English version) --- p.i / Abstract (Chinese version) --- p.iii / Acknowledgement --- p.v / Table of Contents --- p.vii / List of Tables --- p.ix / List of Figures --- p.x / Chapter Chapter 1. --- Local Media Industry in the Global Context --- p.1 / Chapter 1.1 --- Introduction --- p.1 / Chapter 1.2 --- The Issues of Globalization --- p.5 / Chapter 1.3 --- Cultural Industries: Political Economy in Practice --- p.12 / Chapter 1.4 --- Hollywood Reacquainted --- p.14 / Chapter Chapter 2. --- Industrial Reforms and the Current Development of the Chinese Film Industry --- p.18 / Chapter 2.1 --- Trajectory of the Chinese Film Industrial Reforms --- p.18 / Chapter 2.11 --- The Internal Industrial Reform --- p.20 / Chapter 2.12 --- The Reforms on External Policy --- p.22 / Chapter 2.13 --- Closer Economic Partnership Agreement (CEPA) --- p.26 / Chapter 2.14 --- Consequences of and Implications for the Chinese Film Industrial Reforms --- p.29 / Chapter 2.2 --- A Glance at the Current Development and Dilemma in the Chinese Film Industry --- p.31 / Chapter Chapter 3. --- Research Questions and Methodology --- p.39 / Chapter 3.1 --- Analytical Framework --- p.39 / Chapter 3.2 --- Research Questions --- p.42 / Chapter 3.3 --- Methodology --- p.43 / Chapter Chapter 4. --- The Analysis of Localization of the Foreign Media Capital in Crazy Stone --- p.48 / Chapter 4.1 --- Trajectory of Warner Bros. Entering Mainland China Market --- p.49 / Chapter 4.2 --- Investment Mode of Crazy Stone --- p.53 / Chapter 4.3 --- Successful Strategies Contributing to the Success of Crazy Stone --- p.60 / Chapter 4.3.1 --- Localization of the Creative --- p.60 / Chapter 4.3.2 --- Localization of the Content --- p.65 / Chapter 4.33 --- Localization of the Economic --- p.74 / Chapter 4.34 --- Localization of Marketing Strategies --- p.80 / Chapter 4.35 --- Success of Crazy Stone --- p.87 / Chapter Chapter 5. --- Conclusion and Discussion --- p.89 / Chapter 5.1 --- Localization as Prerequisites --- p.89 / Chapter 5.2 --- "Localization, Regionalization and Globalization一A Chinese-specific Possible Film Development Model" --- p.92 / Chapter 5.3 --- Implications for the Chinese Film Industry --- p.96 / Chapter 5.4 --- Limitation and Discussion --- p.100 / Notes --- p.104 / References --- p.108 / Appendices --- p.114 / Appendix 1 --- p.114 / Appendix 2 --- p.115 / Appendix 3 --- p.116

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_326200
Date January 2007
ContributorsHe, Mali., Chinese University of Hong Kong Graduate School. Division of Communication.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, x, 124 leaves : ill. ; 30 cm.
CoverageChina, China
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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