Return to search

A History of Contemporary Independent Film Marketing in the United States (1989-1998)

This study explores the reasons for the rise in independent film's popularity, which have created a unique Hollywood phenomenon, the successful "mini-major" independent studio, dedicated to both art and commerce. Chapters cover the history of independent film, characteristics of both independent and mainstreamfilms with regards to financing, acquisition, distribution and marketing, trends within independent film in the late 1980s and 1990s, crucial distributors and landmark independent films, and key growth areas in the future for independent film.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc277701
Date08 1900
CreatorsAhearn, John P. (John Patrick)
ContributorsLevin, C. Melinda, Craig, Steve, Hoerschelmann, Olaf
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatiii, 101 leaves, Text
CoverageUnited States
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Ahearn, John P. (John Patrick)

Page generated in 0.0028 seconds