The purpose of this study is (1) to examine mainstream studio films and their marketing (2) to examine independent films and their marketing (3) to explore the marketing challenges of independent films (4) to explore new developments in independent film and the emergence of crossover films (5) to explore the benefits of alliances between the major studios and independent film distributors (6) to examine the diminishing differences between major studio films and independent films.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc278064 |
| Date | 12 1900 |
| Creators | Ford, Conny (Conny M.) |
| Contributors | Wyatt, Justin, 1963-, Fore, Steven James |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iii, 92 leaves, Text |
| Coverage | United States, 1990-1995 |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Ford, Conny (Conny M.) |
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