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Návrh na zlepšení komunikace ve firmě s cílem zvýšení spokojenosti zákazníků / Proposal of Company Communication Improvement Targeted to Raise Costumer's Satisfaction

Diploma thesis focuses on intra-company relations which are an integral part of company culture and intra-company communication. The Theoretical part of this theses is focused on communication process as such, individual types and theories of communication. One part of it is description of cultural influence and company image that strongly affect the communication inside the company thorough all the organization. On bases of questionnaire research the practical part is focused on particular company, i.e. on confirmation or disproof of the stated hypotheses that claims that individual elements of communication mains and quality of communication inside the company are direct tools, influencing and determining the company culture. Finally diploma theses summarizes all the findings arising from diploma theses and possible recommendations to improve the communication.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222692
Date January 2010
CreatorsHladíková, Lucie
ContributorsKoščíková, Gabriela, Světlík, Jaroslav
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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