This study examined the motivation of entrepreneurs in starting a business. More
specifically, it aimed to identify whether entrepreneurs have common motives for
starting their own business, and to determine whether men and women have
different reasons for becoming entrepreneurs.
The empirical study was conducted on a sample of 101 entrepreneurs. A
motivation scale and open-ended questions were used to measure motivation.
The results indicated that men and women have various reasons for starting a
business, and are primarily motivated by the need for independence, need for
material incentives and the need for achievement. The need to contribute to the
community was not an important motive. Comparatively, male entrepreneurs
were more motivated by the need to give family security and to make a difference
in the business, and female entrepreneurs were motivated more by the need to
keep learning and the need for more money to survive. / Industrial and Organisational Psychology / M.A. (Industrial Psychology)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:umkn-dsp01.int.unisa.ac.za:10500/1567 |
| Date | 11 1900 |
| Creators | Mitchell, Bruce Craig |
| Contributors | Martins, N. (Prof.) |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Dissertation |
| Format | 1 online resource (viii, 156 leaves) |
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