The objective of strategic management is to enable an organisation to assess its
strategic position.
This study is concerned with identifying the strategic position of Branaa South Africa,
and to determine the most suitable expansion strategy in order for the company to
increase the current level of monetary benefits offered to Original Equipment
Manufacturers under the Motor Industry Development Program. An in-depth literature
review is conducted and the relevant business management tools are identified. These
tools are used to analyse the position of the company and to evaluate how the current
benefits offered, compare to those of competitors.
An analysis is carried out regarding the influence and value of the Motor Industry
Development Program benefits. A costing model is then applied to determine how
competitive Branaa South Africa is in the automotive leather seat market. The study
determines how the benefits offered under the current Motor Industry Development
Program structure could be increased in the South African Automotive market, and
concludes with proposals on how to achieve new targets.
This study aims to prove that the strategic direction that Branaa South Africa is
envisaging is correct. The company should continue to gain a competitive advantage
under the current strategic goals which are reviewed annually.
Through the effective use of strategic management principles, and applying these to Branaa South Africa, the company would retain its competitive advantage in the South African Automotive market. / Thesis (MBA)-University of KwaZulu-Natal, 2006.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:ukzn/oai:http://researchspace.ukzn.ac.za:10413/10010 |
| Date | 15 November 2013 |
| Creators | Nortjé, Francois. |
| Contributors | Manion, Gillian Lesley Colenso. |
| Source Sets | South African National ETD Portal |
| Language | en_ZA |
| Detected Language | English |
| Type | Thesis |
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