Nekvindová D. Change Management of Business Strategy and Internationalization of Trading Company, Diploma thesis. Brno: Mendel University in Brno, 2017. The main objective of the diploma thesis is to create a complex methodology for the change of business strategy when a company wants to internationalize which will be applicable and utilizable in SMEs. The principles of the theory of change management and project management will be used. The change management will be based on Lewin's Three-Stage Model of Change completed by the project management and risk management, and the situation analysis will help the identification of the company's position. A partial purpose of this thesis is to define conditions of internationalization for enterprises specified above which is closely connected with the change management of business strategy within the European Union. The last part of the thesis is focused on the application of the methodological proposal to a real company under real market conditions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431698 |
| Date | January 2017 |
| Creators | Nekvindová, Dominika |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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