The thesis titled Tesco Potraviny online e-shop contents detailed customer experience based description of functionalities of the Tesco e-shop and some other e-shops competing on the on-line groceries market. Available methods of multi-criteria decision making allowed a platform for comparative analysis of functionalities of Potraviny online, Potraviny domů and Z-market shopping websites. The customer satisfaction survey had been carried out via a multiple choice questionnaire. A proposal for optimalization of the Tesco e-shop, this being the aim of the thesis, has been put together thanks to evaluation of both data collected and multi-criteria analysis being applied. The thesis also provides some subject related information about the Tesco company and looks into how the e-commerce evolves.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:142185 |
| Date | January 2012 |
| Creators | Procházková, Hana |
| Contributors | Říhová, Zora, Ceeova, Nela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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