This diploma thesis deals with the analysis of current accounts on the Czech banking market. Its goal is to find the most appropriate accounts for different types of clients. The work is divided into three parts. The theoretical part describes the problem of multicriteria decision making, basic concepts and principles, methods for calculating weight of the criteria and individual methods of multicriterial evaluation of alternatives. The second part is devoted to the description of the currently offered current accounts for individuals and a description of the selected criteria according to which the individual alternatives are evaluated. The last computational part tries to find the most appropriate accounts for those clients. Weights are calculated using the scoring method and DEMATEL method. Subsequently, the best accounts are selected by WSA, TOPSIS, ELECTRE III and MAPPAC. The calculations are made by using MS Excel add-in application Sanna.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359259 |
| Date | January 2017 |
| Creators | Pacovská, Lucie |
| Contributors | Jablonský, Josef, Kuncová, Martina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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