South Africa is a nation that was born from a struggle that can be said to have turned racial divisions and discrimination into a diversity of heritages. Thus, contemporary South Africa has become a country recreated in such a way that its people are able to embrace diversity freely. This research study aimed to provide insights into South Africa’s diversity in culture and linguistics that were moulded into a single song, the South African National Anthem. The research study aimed to determine the selected sample’s (Nelson Mandela Metropolitan University Staff and Students) responses to the representation of the South African National Anthem based on two specific performances. The research study aimed to determine how the two online videos affected the perceptions of NMMU Staff and Students of the South African National Anthem and South Africa as a brand. The research study aimed to determine how the two performances of the South African National Anthem under study were received by Staff and Students at NMMU. The study also aimed to highlight the similarities and differences in the sample’s responses, based on this reception. The selected YouTube videos under study are: SA anthem destroyed URL: http://www.youtube.com/watch?v=beg0-kMN3fM Ard Matthews ruins the SA national anthem URL: http://www.youtube.com/watch?v=fu6IG0Wx19w. An electronic questionnaire with both closed and open-ended questions was used to draw a conclusion regarding the selected sample’s perceptions of the South African National Anthem. Following the questionnaire results, a rhetoric analysis of the sample’s questionnaire responses was conducted. This text analysis and interpretation was conducted to gain insight into themes that were labelled based on the questionnaire responses, thus affecting perceptions of the sample and determining whether the South African National Anthem was perceived as a tool for division or unification.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:28143 |
| Date | January 2017 |
| Creators | Gallant, Bernette Denolia |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Arts |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MA |
| Format | ix, 106 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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