Ho Hillbun. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 94-100). / Abstracts in English and Chinese. / Chapter 1. --- INTRODUCTION --- p.4 / "Direct Selling, Network Marketing, and Pyramid Scheme" / Chapter 2. --- THE NATURE OF NETWORK MARKETING --- p.12 / Distributor as the End User / Core Product Marketed / Commericalization of Social Relations / Ambivalence in Nature of Exchange / Conflict of Interests / Chapter 3. --- THEORETICAL AND CONCEPTUAL DEVELOPMENT --- p.20 / Exchange Concept / Research on Socially Embedded Exchange / Network Marketing as Socially Embedded Exchange / Sense of Justice / Relational Exchange Norms / Outcome Favorability / Trust and Trustworthiness / Social Value of Exchange / Chapter 4. --- RESEARCH METHODOLOGY --- p.53 / Exploratory Research / Consumer Survey / Scenario Experiment / Research Design / Manipulation / Covariates / Measurement / Manipulation Checks / Sample and Data Collection / Chapter 5. --- RESEARCH FINDINGS --- p.66 / Statistical Analysis / Manipulation Checks / Measurement / Descriptive Statistics / MANCOVA Assumptions / MANCOVA Results / Parameter Estimates / Chapter 6. --- DISCUSSION --- p.79 / Limitations and Future Research / APPENDIX I --- p.88 / APPENDIX II --- p.89 / APPENDIX III --- p.93 / REFERENCE --- p.94
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_324116 |
| Date | January 2001 |
| Contributors | Ho, Hillbun., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ii, 100 leaves ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
Page generated in 0.0019 seconds