This creative project consists of a literature review of material concerning the combination of traditional public relations and advertising tactics with new ideas of multi-media to create a field referred to as marketing public relations. The project also contains a DVD component that includes elements of a marketing public relations campaign designed for a small business in Muncie, Indiana. The DVD is formatted so that elements can be viewed independently and in any order the consumer chooses. This puts the user in charge of what they are viewing or listening to at any time. / Department of Telecommunications
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/187975 |
| Date | January 2005 |
| Creators | Montagno, Beth L. |
| Contributors | Misiewicz, Joseph P. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | 35 leaves ; 28 cm. + 1 DVD videodisc (4 3/4 in.). |
| Source | Virtual Press |
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