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Marketing public relations : a multimed[i]a campaign

This creative project consists of a literature review of material concerning the combination of traditional public relations and advertising tactics with new ideas of multi-media to create a field referred to as marketing public relations. The project also contains a DVD component that includes elements of a marketing public relations campaign designed for a small business in Muncie, Indiana. The DVD is formatted so that elements can be viewed independently and in any order the consumer chooses. This puts the user in charge of what they are viewing or listening to at any time. / Department of Telecommunications

Identiferoai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/187975
Date January 2005
CreatorsMontagno, Beth L.
ContributorsMisiewicz, Joseph P.
Source SetsBall State University
Detected LanguageEnglish
Format35 leaves ; 28 cm. + 1 DVD videodisc (4 3/4 in.).
SourceVirtual Press

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