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Using Social Networks for Library Funding Advocacy: A Discourse Analysis of the Save the Miami-Dade Public Libraries Facebook Campaign

In July 2013, the social media Facebook campaign, Save the Miami-Dade Public Libraries (SMDPL) sought to influence the
Miami-Dade County Mayor and Board of County Commissioners to reverse proposed budget cuts and maintain existing library funding levels. In
this study, I examined the SMDPL campaign by conducting a discourse analysis of Facebook discussions that included posts, comments and any
artifacts referenced such as other websites, mainstream media, public official memoranda and public documents, among others. I examined
the expressions of value and the policymaking process using Moore's Creating Public Value Theory. This study found that Creating Public
Value offered an examination of public institutions as subsets of public sector governance. The study found that discourse is an element
of the public value created that resulted in expression of public value outcomes and operational capacity for communities. However the
study also found that public library advocates missed opportunities to demonstrate rather than assert, specific public library values.
Information sharing using social network sites can be important sources of what a community values in their libraries and their public
sector institutions. Future research could examine how these values influence the actions of public officials and the discourse can become
a source of examining what all types of communities' value in libraries. / A Dissertation submitted to the School of Information in partial fulfillment of the requirements for
the degree of Doctor of Philosophy. / Spring Semester 2016. / April 4, 2016. / advocacy, discourse analysis, Facebook, public libraries, public policy, social network sites / Includes bibliographical references. / Lorraine Mon, Professor Directing Dissertation; Stephen McDowell, University Representative;
Charles R. McClure, Committee Member; Marcia A. Mardis, Committee Member.

Identiferoai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_360447
ContributorsSpears, Laura Irene (authoraut), Mon, Lorri M. (professor directing dissertation), McDowell, Stephen D. (university representative), McClure, Charles R. (committee member), Mardis, Marcia A. (committee member), Florida State University (degree granting institution), College of Communication and Information (degree granting college), School of Information (degree granting department)
PublisherFlorida State University, Florida State University
Source SetsFlorida State University
LanguageEnglish, English
Detected LanguageEnglish
TypeText, text
Format1 online resource (182 pages), computer, application/pdf
RightsThis Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them.

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